Reduce Your Customer Base

When a customer comes to me to ask for advice about his or her business, I often start by asking them who their targeted customers are. Quite often, the answer comes back the same: Everybody. Unfortunately, when you strive to make everybody your customer, nobody is your customer! Here's the problem: By trying to be all things to all people, you end up diminishing your capacity to be of any value to anyone at all! So people who are on the Internet looking for value may turn to your site but then they turn to your competitor's site because your competitor provides better value to them. It's the old concept of spreading yourself too thin! So what can you do? How do you develop that niche? It may seem counter-intuitive, but you have to reduce your customer base to increase your sales. Here's how: 1. First, you need to figure out what you sell and what needs you serve. When you know what kind of problem you solve and what need you serve, you may be able to identify who your general niche is. For example, if you own a car care site, your niche is not everyone, since many people don't own cars... or even have licenses. So already you've cut your niche down! (See, it isn't that hard). 6pq2m89p
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